Rooted

A brand shoot for Rooted, a local skincare line built on sustainability, simplicity, and connection to the earth.

We designed the shoot around natural textures and soft light—capturing the products in their element: soil, stone, skin. The goal wasn’t polish, but honesty. We leaned into raw surfaces, bare hands, and imperfect beauty.

The model was the founder herself—making, testing, and using each product in the space where they’re created. Her hands told a story all on their own. Every image was meant to feel quiet, tactile, and grounded.

Rooted is more than skincare—it’s a practice of slowing down and caring for what’s real. This shoot aimed to mirror that.

Shot on digital with natural light only. Edited with muted greens, soft shadows, and an organic feel throughout.